A Call to Action

Because of our commitment to care, we were compelled to join the Stop Hate for Profit campaign, and as a result, during the month of July, Blue Bottle Coffee paused all paid advertising on Facebook and Instagram. 

We stand with the Anti-Defamation League, the NAACP, Color of Change, and many more organizations and brands to call on Facebook and its platforms to do more to prevent hate speech, incitement, and misinformation. While the leadership of Facebook has made some changes, we support Stop Hate for Profit’s call for continued action by Mark Zuckerberg to meet the full demands of the campaign. 

We believe in the limitless power of care to change the world. #StopHateForProfit